There’s No Juice:

I was delighted the other day when two of my many passions merged in the form of a story about Architect, Frank Gehry’s soon to be christened Lou Ruvo Brain Institute designed in Las Vegas.

There is no doubt that a well crafted story and design of a world-class building have much in common.  Both need a solid foundation; a blueprint to guide the builder or reader and the necessary tools to compete the task.

Now you might find this a bit of a stretch but I grew up walking past one of Frank Lloyd Wright’s last designs and his last church design on my way to school every day.

Wright designed the Pilgrim Congressional Church in 1958 before he died in 1959 in for the time was as far west of the town of Redding you could get before running into dirt.

There was nothing but black oak; manzanita brush and poison oak as far as you cared to itch. The church was designed as a tent.   It was said to represent temporary, migratory and transient lives.

This guy knew his stuff as there was little reason to migrate back to this area but then he was known as a visionary and a designer far beyond his time.

“Tell the people of the little church that I will help them out. If I like the ‘feel’ of a job, I take it.” said Wright when he took the job.

Not unlike an Architect, a journalist must design their work with quality content as their purpose.  Without a sound foundation that will inform, challenge and educate the reader; it’s just an empty shell.  Gehry said it perfectly in the Las Vegas Sun article.

 “I was knocked off my feet,” Gehry says. “When you look just at the computer rendering, there’s no juice. You have this fantasy in your head, but the drawings and renderings don’t have the feeling. But when you walk in, it’s like a miracle. It is breathtaking. I knew what it would look like, but when you’re there, and you see all the natural light, it all comes into focus.”

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About oneheartonemind

Photojournalist,Picture Editor and Martial Artist View all posts by oneheartonemind

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